The Difference Between Copywriting and Content Writing

You need both to bolster your brand. Snuggled like two peas in a pod. Copy and content work together but they have some distinctions that make them unique. When you’re thinking about your marketing communications strategy and building your brand, it’s helpful to understand the difference between copywriting and content writing, how they’re connected, and when it makes sense to …

Abhinivesa

Life’s journey hands us dark and difficult times. According to Patanjali’s yoga sutras, Kleshas are obstacles or hindrances that specifically add to our suffering. Patanjali shares in sutra 2.12, that all human suffering – whether physical, psychological, philosophical, or metaphysical – is attributed to the five Kleshas. You can read more about the first four in my other blog posts. …

Dvesha

Kleshas are obstacles or hindrances in our lives that cause suffering. The fourth Kelsha, Dvesha, means hate or aversion. While it’s good to avoid touching a hot stove or try not to breathe polluted air, when we avoidance works against us, we need to be aware. Constantly think about how much we don’t want something invests life energy that could …

Raga

Raga means attachment. The third Klesha is all about desire and possessiveness. When we hold on to things with a tight grip, we are not staying open and flexible to the inevitable changes that occur in life, people, places, and things. Therefore, our desires can become an affliction when it creates suffering. Think about your body. Is it the same …

As-me-me-mita

Asmita The second Klesha, Asmita is usually referred to as ego. Smita is used to describe smiling and in ancient texts refers to expanding and blossoming. A=not, so asmita translates to not expanding – rather staying focused only on the self. Our awareness shrinks. As-me-me-mi-ta. We are focused on me, me, me and lose site of the big picture of …

The Kleshas – Avidya

On our journey through life, we’re bound to face some dark and difficult times. According to Pantanjali’s yoga sutras, there are obstacles or hindrances that specifically add to our suffering. Pantanjali shares in sutra 2.12, that all human suffering – whether physical, psychological, philosophical, or metaphysical – is attributed to the five Kleshas. This week we’ll learn about Avidya, The …

Creating Space through Yoga

Have you ever noticed how easy it is not to notice space? There is space all around you. The air you breathe fills the space in your lungs. The space between your nostrils moves the air back out. You move through space. When we have sufficient space, we tend to be unaware it’s even there. When we don’t have enough …

Abyasa and Vairagya

Vairagya is the Sanskrit term describing a state of letting go of attachments. Often, this term is defined as “detachment”. The Yoga sutras tell us the core principles of yoga are abhyasa “practice” and vairagya. When we come to our mat or meditate, we experience abhyasa. When we work to become better at something, we are in abhyasa. We can …

The Courage of Satya

The five Yamas are part of Pantanjali’s eight limbs of yoga. Each limb represents an aspect of yoga to help you discover a deeper connection to your highest Self. The Yamas, as a group, represent the first limb. All the Yamas build on and relate to each other. They are interconnected, yet each presents an area to delve deeper into …

The Yamas Part 1: Your Kindest You – Exploring Ahimsa

The five Yamas are part of Pantanjali’s eight limbs of yoga. Each limb represents an aspect of yoga to help you discover a deeper connection to your highest Self. The Yamas, as a group, represent the first limb. The first Yama, Ahimsa means non-harming. I prefer stating things in the affirmative rather than negative, so I like to think of …